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Insights

Notes from the build.

Engineering, product and AI lessons from shipping real software. Sample posts you can replace with your own.

Engineering·6 min read

Why we build on Next.js for SEO-ready software

Server-side rendering, the Metadata API and built-in performance tooling make Next.js the fastest path to a site Google can index from day one.

Process·5 min read

How we ship a production MVP in six weeks

A look at the discovery, design and weekly-sprint process that lets a small senior team move from idea to launched product fast.

AI·7 min read

A practical guide to adding AI to your product

RAG, LLM features and automation can add real value — if you start with the right problem. Here's how we scope AI work that pays off.

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